Single.id brand guidelines

The purpose of this document is to ensure a consistent use of the Single.id brand identity across all media and platforms. Guidelines and practices shown here should be strictly followed by anyone using Single.id brand in digital or print.

Logo

We have two Single.id logo variants, a full version and an outline version.

Download Single.id logos

Full version

This is the main version of our logo, we use it predominantly in digital, where colors and individual glyph shapes showcase it in best light.

Outline version

Outline version of Single.id's logo has the glyph toned down to basic shapes in order to simplify its usage in print.

Background usage

Be sure to know which logo color version to use in different backgrounds, here are some examples.

Clear space

Always provide ample room around the logo, make sure there's the equivalent of at least 1/2 the height of the logo surrounding it.

Incorrect usage

To maintain consistency of both our logos, never do any of the following

Brand colors

Single.id palette consists of four colors

Midnight Blue

RGB: 48/51/143
HEX: 30338F

Azure Blue

RGB: 24/94/255
HEX: 185EFF

Bright Gray

RGB: 243/246/249
HEX: F3F6F9

White

RGB: 255/255/255
HEX: FFFFFF